Experience in email marketing, including building subscriber lists.
Develop and execute email campaigns, working with deadlines and set forth emails according to the calendar.
Develop and execute email marketing strategies for new and existing customers.
Develop and use email personalization to improve email performance.
Develop programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
Collaborate with Digital marketing team, gather creative content and links necessary to execute campaigns.
Generate leads and build relationships by nurturing warm prospects and finding new potential sales.
Well-versed in the concepts of retention marketing via email campaigns.
Manage deliverability, inbox rate and reputation of domains and IP’s.
Produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling & monitoring deep analytics and performing actions based on them.
Execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
Maintain daily and weekly reports on email progress.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Bachelor’s Degree in Business Administration (Marketing), or relevant field or work experience.
1 – 2 years’ experience in relevant field.
Ability to showcase the company’s offerings in a compelling way.
Strong Skills in Email Deliverability and in Spamming Issue (DKIM, SPF, DMARC, MX).
Should be aware with web analytics that tracks reports and website traffic.
Data curious and willing to take initiatives and driven to solve problems.
Strong communication skills (spoken and written)
Ability to multi-task while remaining deliberate to achieve deadlines.